The purpose of marketing is to initiate change. Who is it for? And what change are you trying to make? If we are trying to build a community, create a movement, sell a product and change life- and workstyles, we are doing this with a specific intention in mind. And this is that we want people to change the way they act.
As a marketer, what is tempting here is to get lost in the outcomes of counting clicks on google ads and Instagram promotions. But this is not marketing, this is advertising.
As a modern marketer learn surfing. Embrace the waves.
Today marketing is an emotional process of building trust, engaging with people like us, uncovering their desires and finding ways of how to best serve them.
So, to not get stuck, be clear and kind with yourself on embracing the process over the outcome. This means:
Details and design matter
Focus and consistency are key
Routines create ease
Patience is required
An expansive feeling leads the way
Moves are intentional
Value is incrementally created and continuously served
Time is working for and with you
Outcomes and results are a by-product
Mastery is created
Here is a cool comparison of outcome goals vs. process goals: https://www.instagram.com/p/CKUomGVD7lJ/